Yahoo and Comcast : a deal which could pave the way for a new advertising model
Mark Cuban really got the underlying potential of the deal just announced 2 days ago between Yahoo and Comcast.net, the web site of the N° 2 cable company in the US. Under the deal, Yahoo’s advertising sales unit will be the primary marketing and sales channel for Comcast.net display and video advertising. He calls it the « deal of the year » and here is why. In a few words, since Comcast delivers video to private customers, it can bypass the internet to target messages and deliver high quality value added advertising. Mark says :
Together Comcast and Yahoo have created an advertising playground that could potentially define the future of advertising on the net. Rules that even Google and Microsoft would have to follow.
Yahoo! will start selling the ads at the end of the year.