Microsoft acquires ScreenTonic, one of the european leaders on mobile advertising.
Microsoft announced today the aquisition of Screentonic, one of the european leader of advertising on Mobile. The financial transaction was not disclosed. Put this acquisition back in perspective with the acquisition of online advertising platforms : DoubleClick by Google or the deal between Yahoo! and Comcast.. Here are 3 leading wordwide brands buying market shares to control advertising revenus on online and mobile media and to secure customer relationships.
« The mobile Internet is an extraordinary vehicle for brands to connect with their target audiences,because devices like cell phones enable interaction to take place virtually anywhere or anytime, » said Steve Berkowitz, senior vice president of the Online Services Group at Microsoft.
More information from Julien,a Microsoft insider here .
More on ScreenTonic’s by Ouriel
I interviewed Marc Henri Magdelenat , co-founder, in charge of business development at 3GSM in Barcelona in February and we met again recently. Marc Henri was telling me that the specifics about Screentonic was that it both provided mobile solutions for advertisers, the stamp platform, and acted as a media agency, negotiating directly with the advertisers to manage their ad campaign. In this interview, he gives examples of some of the operations they have been managing.
Marc-Henri Magdelenat – Screentonic – 3GSM – February 2007