Maurice Levy and Publicis speed up their initiatives in the web 2.0.
Simultaneously to its acquisition strategy, Maurice Levy, predident of Publicis Groupe, is building its know-how in the web 2.0 through a couple of entrepreneurial projects. It is this unique combination - M&A and entrepreneurship - which, in my opinion, makes their web2.0 and interactive strategy more relevant.
On June 28, in partnership with Dassault Systèmes (49% [...]
04 juil 2007 | Lire la suite
