franck perrier

Dear Reader,

Thank you for visiting this weblog. I hope that you’ll find the information useful and that you’ll visit again.

About this weblog

This weblog discusses how the environment is impacted by technologies and usages. Web 2.0 and Mobile 2.0 will deeply tranform traditional media as we know it today as well as corporations and their brands. It is rather obvious that companies which do not integrate 2.0 will lose ground, particularly if segments of their target audience are using the web or the mobile either as influencers or consummers.

Change has always been part of the corporate game. So has been dealing with it for managers. We are under unequaled acceleration of change. Companies are emerging as huge successes within less than 3 years… and some will disappear as fast: you’ll tell me that it has always been the case. I agree . These changes will lead to new strategies and operational plans in many companies. Teams will innovate, adapt and execute using new ressources. Management will be key as always.

These changes also impact our daily lifes : how we watch, listen, read, play, work and interact. It opens up endless opportunities.