She used to dissect mice and now…. she runs marketing for Instructables.com .
Instructables is an online project sharing website with more than 12 000 projects online. You explain how you do your project so that the viewers can replicate them. 3 000 000 uniques visitors per month, 34 000 000 page views per month mean a strong advertising model. They breakeven. Look at the video to discover her duckfooted mouse.
PS. I found out after the interview that I had already shot a video of her at Ignate a couple of days ago.