Pierre Kosciusko-Morizet, Price Minister will launch an IPO mid-2008

I met with Pierre Kosciusko-Morizet, CEO of Price Minister, at Le Web3 today and he confirmed that he targets an IPO by mid-2008.

It was initially planned for end 2007. All the figures will be public then. The IPO will support the acquisition strategy.

Price Minister moved into real estate, cars and travels with the acquisitions in France of “A Vendre A Louer”, Mixad/321Auto, Planeto.com.

You really make money when you’re a destination site and when users come to your site.

He targets a big brand, stickiness, and being in the top five of the e-commerce sites in each country.

You want to be either very big or on a niche market.

Obviously, Pierre made his mind for quite some time.