Google confirmed its acquisition of Feedburner, where excitement reaches its peak. Feedburner provides (free) feed distribution and management tools so that any reader can reach directly the publisher. You can use it on this weblog, for example! The terms were not disclosed ($100 million?) but the acquisition brings Google much closer to the publishers. It will feed its advertising engine as Feedburner engines more than 430,000 RSS feeds. That’s 230 $ of revenues per feed. How many adwords by AdSense will pay back the acquisition price?