How Colette Ballou’s firm leverages PR for high tech start-ups in France.

Collette Ballou Lamotte and her partner Lucie-Anne Radimsky founded Ballou PR firm and specialize on high-technology and life sciences. Their expertise thrives in B2B market situations. These american women in Paris combine the best of both worlds : disciplined performance and creative intuitions. With their team, they work with start-ups, taking the best out of these chaotic structures, getting them and their entrepreneurs visibility while they often are at an early stage of their development. Guillaume who runs a dedicated european structure within Edelman is one of her competitor.

Her clients include Glowria, Criteo, DailyMotion, Boonty, Digitix, Eyeka, Digicompanion…

On her track record : Musiwave. She contributed to reposition the company around “mobile music” and increased its exposure within the US. This created value for the shareholders ultimately.

Colette Ballou Lamotte, co-founder of Ballou PR, interviewed on May 15, 2007