Aren’t you a fan of Wallace and Gromit? I am.
Aardman Animations, on May 30th, announced a deal with Joost, the online video platform.
This deal is a win/win situation and here is why.
For Aardman, it is a great avenue for distribution as the product – short animated films – is not always targetted to traditional movie distribution. Their dedicated channel on Joost will showcase part of their great catalogue.
For Joost, it’s a great “stopping power” in light of the awareness for the studio and the community of fans.
Aardman’s PR here