Microsoft is web 1.0; Google is web 2.0

Just a thought reading and listening to all that buzz about Microsoft possible acquisition of Yahoo!.

Microsoft is from the inside towards the outside : that’s web 1.0
Google! is from the outside towards the inside : that’s web 2.0

Both companies are outstanding, with great people, performing products, top notch marketing and amazingly strong corporate cultures.

Questions :
Just how can a company built around a certain philosophy turn itself around to a new one? That’s a several $ billlion takeover cost and most likely 1/5 (?) that amount in integration costs. And then, what are the chances to gain leadership? Is the acquisition of a challenger in the web2.0 environment enough to turn the web 1.0 leader into a web 2.0 leader?

By the way isn’t Apple also web 1.0?

What do you think?